What is RSVP Direct Mail Advertising?

RSVP Direct Mail Advertising is a targeted marketing solution that reaches affluent households with custom-designed advertising mailers personalized with the homeowner’s name, mailed four-to-six times per year.

How effective is direct mail compared to email marketing?

Direct mail has an open rate between 80-90%, significantly higher than email’s typical open rate of 20-30%, making it a highly effective marketing strategy.

What is the ROI of direct mail advertising?

Direct mail sees the highest return on investment across all advertising mediums, offering superior open rates and ROI compared to other digital marketing opportunities.

Who benefits most from RSVP's direct mail services?

Businesses targeting affluent homeowners, including those in professional services, home improvement, dining and entertainment, and health & beauty industries, benefit most from RSVP's direct mail services.

What types of direct mail solutions does RSVP offer?

RSVP offers various direct mail solutions including luxury card packs for upscale neighborhoods, new homeowner direct mail, solo direct response postcards, and a radius program targeting households around your business location.

How does RSVP target the right audience?

RSVP targets the right audience by focusing on affluent households that are predominantly purchasers of the products and services offered by businesses, leveraging data that shows these households spend significantly more than the average.

Can RSVP help small businesses?

Yes, RSVP specializes in helping small businesses reach their target audience with custom direct mail marketing campaigns, tailored to meet their specific marketing needs and goals.

How often are RSVP's advertising mailers sent?

RSVP's advertising mailers are personalized and mailed to affluent households four-to-six times per year, ensuring regular engagement with the target audience.

Targeted Direct Mail Marketing That Reaches Affluent Households in Your Area

Reach affluent households with one of the most effective – and economical – advertising options, RSVP Direct Mail Advertising. Each custom-designed advertising mailer is personalized with the homeowner’s name and mailed four-to-six times per year. The mailings contain luxury promotional cards from local, regional and national advertisers.

RSVP is a proven direct mail marketing solution, driving qualified leads to advertisers for nearly 40 years. In over 55 markets from coast to coast, we help businesses reach the right people with the right message through the right channels. Let us put the power of direct mail marketing to work for you!

Reach the Right Audience

Your products and services are predominantly purchased by affluent homeowners in your area. Did you know the mass affluent spend 3.2 times more than the average household? They account for one half to two thirds of consumer spending in many categories. (Bureau of Labor Statistics Consumer Expenditure Survey data)

With the Right Marketing Strategy

Direct mail has an open rate between 80-90% – compared to email’s typical open rate of just 20-30%. This means that your target audience will see your message and if interested, will hold onto the direct mail piece for future reference.

Get a Proven Return on Investment (ROI)

Direct mail sees the highest return on investment across all advertising mediums. Far superior to the open rates and ROI from other digital marketing opportunities and desired by Baby Boomers, Gen X, and Millennial generations.