• Labor Panes used RSVP luxury card
decks in a campaign to target the highest valued
in the Charlotte, NC metro region.
• The postcard was sent to owner-occupied homes, a very specific audience made up of professionals, business owners, families and high-net-worth individuals
• The RSVP-crafted design spoke clearly to this audience; response was overwhelming
• The results: a steady stream of calls, from 865 high income homeowners.