With 2023 now in the rear-view mirror, now’s a great time to think about what the next 12 months will bring you and your business. If the past year was any indication, it’s more crucial than ever to stay on top of marketing trends as they shift and evolve, so that you can continue to reach your target audience.
If there’s one thing we know for sure in 2024, it’s that your customers expect to be talked to on an individual basis, and not simply get a generic “dear neighbor” in their mail. Personalization should be a priority this year, and the experts at RSVP can help you prepare your marketing strategies through 2024 and beyond. But there’s even more you can do beyond personalization!
Taking the time to comb through your customer data and lists can pay off in a huge way. Removing any misspellings or typos, eliminating duplicate entries and fixing incomplete files and other errors can help to streamline your entire process. Leaving misinformation in your data can cause big issues when it comes time to personalize your mailings.
Once you have your data cleaned up, you can use it to personalize mailings. Providing your customers with a deal or a product offer that your data indicates they’re already interested in can result in stronger ROI for your business. It should come as no surprise that people are generally more likely to respond to imagery and content that reflects their interests!
Placing a QR code on your mailers can lead your audience directly to your website and is an easy way to integrate and leverage both your physical print and digital marketing tactics. By directing them to a specific landing page, you can also more easily track the results of your mailings, too.
Contemporary audiences want to experience content that captures their attention and encourages active engagement. Contests are just one great way to keep things interactive, and mailers (especially ones that drive online) are an easy tactic to use on that front. Per the Content Marketing Institute, 81 percent of marketers agree that low-cost, high-impact content strategy is much more effective at grabbing potential buyers’ attention than static content. Encouraging your customers to have a discussion with you, rather than simply using your marketing to talk at them, is something your business should incorporate into your strategies.
No matter what your plans are for 2024, you can count on RSVP to help you do the heavy lifting in terms of your marketing. With the right audience, message and channel, we’re able to provide your company with a proven ROI—driving qualified leads directly to your door. RSVP Advertising is currently in over 65 markets across the country and has helped countless businesses improve their marketing techniques. Let us help you start the New Year off the right way.
