Why Does Google Use Direct Mail? 
Most companies are obsessed with digital marketing but the number of AdBlock users has reached 615 million, and you're not reaching them with a purely digital strategy.
Enter The SEO & PPC Blind Spot:

What would you do if you knew that potential customers were not searching for you?
 
You can't SEO your way around this one...
Challenge:

• 615,000,000 Devices Use Ad Blockers

• Ideal Customers Aren't Always Searching For You Online

• Out of "site", out of mind

•SEO & PPC can't solve this...
Here's a breakdown of one Google direct mail ad
 and why it works...
Points of Interest...
• Targeting new businesses • Simple message • Location-specific
1. Their message is perfectly aligned with their target audience.
2. The message is extremely simple and digestible at a glance.
3. It's location specific to the recipients neighborhood. In our case, Wesley Chapel.
4. They begin to indoctrinate the reader by educating them into their sales funnel.
Great offer + deadline
Incentivizing the prospect with a sense of urgency has always been a time tested and proven marketing tactic as Google is reinforcing here.
Educates the prospect into their funnel...
Most small business owners might assume advertising on google is too complicated and just don't have the time to look into it. So, at a glance, the prospect gets the idea that it is simple to set up and even has a phone number to call in.  It's extremely non-technical and they have a great motivating reason to take a look before the offer expires, they might get a customer for free...
Why Did Google Choose Direct Mail?
The graph below illustrates a consistent 20% bump in PPC lead generation (the blue line) while direct mail is in circulation (gold bars). 
Combining the two is a solid and affordable multi-channel solution that reaches those prospects that are not currently searching for you online. It pushes them online to search.
What To Do About It
Use a multi-channel marketing strategy with extremely targeted direct mail
Our solution to this challenge is a shared cost, peer funded cooperative mail piece that targets precisely that audience that you miss with your pure digital marketing efforts. 

To find out more about how we can help you reach the biggest spending engine in the US.
Call: 800-360-7787
 Here at RSVP, we’ve been helping companies and agencies 
drive traffic and sales using direct mail that results in an outstanding ROI.
Experience Why 84% of High Income 
Homeowners Open The Luxury Card Pack 
Call 800-360-7787
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