Even in a world full of rapid technological advancement, the humble mailbox remains one of the best places to target your marketing efforts. Direct mail campaigns are continuing to see a great amount of success, thanks to how many audiences have grown weary of being inundated with online ads and emails.
Direct mail gives you the opportunity to showcase your brand’s voice and personality in a way that digital ads can’t keep up with. When you’re looking to stand out from the competition, having a memorable brand voice can go a long way to ensure you’re remembered – and direct mail is a great way to highlight what makes you unique. In fact, 71 percent of consumers feel that direct mail is more personal than online communications (1). When you’re able to make a stronger connection with your customers through a relatable personality for your branding, you’ll have an easier time staying at the top of your audience’s mind when they come looking for the kind of products and services you offer.
Though direct mail is a more traditional form of marketing, it has still benefitted from advancing technologies. Mailing lists, variable data printing, personalization and QR codes are all more accessible than before. Advanced data means that you now have more details about your target audience, such as their purchasing preferences – meaning that you can more accurately market to specific individuals by appealing to their existing buying habits.
Unlike emails, which get deleted quickly, and digital ads that just get scrolled on by, direct mail has a habit of sticking around. In fact, many consumers intentionally keep direct mail pieces to save for later, especially if they contain coupons or special offers. Bulletin boards in coffee shops and community centers are also often filled with business cards and ads that have frequently been there for weeks on end, meaning that many additional people outside the original recipient see them.
No matter how you measure your success with your marketing, it’s clear that direct mail is one of the most successful mediums for your messaging. Direct mail has an open rate between 80 and 90 percent – compared to email’s typical open rate of just 20-30 percent. On top of that, direct mail sees the highest return on investment across all mediums, of 112 percent (2)!
With direct mail marketing more powerful than ever, it’s the right time to get started on your next campaign. RSVP offers high impact, personalized, and cost-effective solutions for all your direct mail marketing needs. Whether you’re a home service company looking to expand your service area or a healthcare provider looking to make a lasting impact on the community, the professionals at RSVP are here to help. Contact us to discuss your goals!
(1) https://www.nerdwallet.com/article/small-business/direct-mail-statistics
(2) https://www.postalytics.com/blog/statistics-on-direct-mail
