Over half dined at a casual restaurant 3-4 times or more in a month; 22.1% dine there 5+ times a month Over half reported dining at an upscale restaurant 1-2 times a month; 12.3% visited 3+ times
SOURCE: On Target Research, survey of RSVP households
“We see an influx of business every time we put out one of the postcards. One of the unique things is the quality of the card… it’s representative of what we are at Del Frisco, being a top notch restaurant, it’s a top notch piece as well.
When noticing the influx of business that we’ve been seeing, even on a slow night we’ll pick up an extra 20-30 heads a night that we haven’t seen before. This has been great exposure for us and it also is profitable.”
“Throughout the years we’ve tried a variety of marketing and RSVP proves itself time and time again. It drives a quality customer into our restaurant and it generates repeat business. RSVP brings in a higher end customer. We have an upscale clientele here and the RSVP package speaks to our audience.”
